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DAN DUFFY PRODUCTIONS

is a full service video production company. We have the creativity you need to emotionally invest your audience.

For more information, please read About Us.

1. I have a story to tell. How do I even begin to tell it?

At Dan Duffy Productions, we believe that coming up with a story idea is only the beginning. What we do is help you define your story, shape it, and present it to your audience. And we do it the old-fashioned way: we listen. We discover together what you want to say, and to whom you want to say it. We then work with you on a plan for interviews, footage, writing, and editing, so that you know what to expect, and when. We will also work with you on delivery of content…how you want your story to reach your market. And we will walk together with you through the entire process, every step of the way.

2. Who is my audience?

This can sometimes be the toughest question in regards to storytelling. Profiling an audience may be as easy as knowing that you are creating a training film for your business, and your target audience is very narrow. Other times, however, it may be a bit more daunting, especially if you’re trying to reach a new audience, a broader audience, or simply defining existing audiences. During pre-production, we take particular care to define and profile targeted audiences. Once we have gained a thorough understanding of the audience we help you sharpen the message in your video. This will allow you the opportunity truly discover who your audience is, and what you need to say to generate interest in your message.

3. How long should my story be?

As a usual rule, less is better. In today’s fast paced lifestyle, there are dozens of things that vie for your audience’s attention at any given moment, and no matter how interesting the material may be, the longer a video is, the more opportunity there is for an audience to become distracted. For a standard promotional video, the recommendation is usually no longer than 10 minutes, with the ideal time being around 8 minutes. We will work with you to flesh out all of the ideas that you would like conveyed, and then how to tell it in a shorter timeframe.

4. What will my storytelling cost me?

Much of this will depend on what is necessary to complete your story. On average, with pre-production, videography, writing, and editing your story, the rough estimate is about $1,000 per finished minute, plus any travel expenses incurred, such as airfare and hotel if necessary for the production. This “per finished minute” cost includes most expenses, and a DVD master will be furnished to you upon completion. Artwork, web encoding, and duplication would be examples of extra fees, but these services can usually be completed at a modest price.

5. How should I deliver my story?

There are various ways to deliver content. The three most common are DVD, CD-ROM, or encoding for the web. Your can choose one, or a combination of delivery options. The right choice for you will depend on certain factors, such as your audience demographic or the amount of content you have. We will work with you to decide how best to reach your audience.